HEINZ TO DISCONTINUE NURTURE
RANGE OF INFANT MILKS IN THE UK
Heinz has taken the difficult decision to discontinue its range
of Nurture baby milks so as to focus on growing and developing its
popular range of infant weaning foods and drinks. The decision
affects the UK market only.
Although Heinz has been a minor brand in baby milks with a share
of only about 2 per cent of the market, we are doing all we can to
let parents and carers know and apologise for any disruption the
discontinuation may cause. We are working closely with stores to
ensure we manage the discontinuation as carefully as possible and
we anticipate that stocks will be available for a further three to
four weeks.
If you are using Nurture baby milks you will need to gradually
move your baby onto a different formula milk and we recommend you
discuss your feeding choices with your Healthcare Professional.
The discontinuation of the Nurture range includes Heinz Nurture
Newborn Milk in 900g cans and 250ml ready to drink packs, Nurture
Hungry Milk in 900g cans and 250ml ready to drink packs, Nurture
Growing Baby Follow-on Milk in 900g cans and 250ml ready to drink
packs, Nurture Gentle Infant Milk and Nurture Gentle Follow-on Milk
in 900g cans, and Nurture Soya Formula in 900g cans.
Supplies to the NHS of Heinz Nurture Newborn and sterilised
water in 100ml bottles will also be discontinued.
Baby foods remain an important part of Heinz globally and in the
UK where Heinz is number one in dry weaning foods and is the number
one home cooking brand and continues to drive successful innovation
with new fingerfoods, Cook at Home sauces and new recipe additions
to the successful Mum's Own range of weaning foods.
The Heinz Nurture range of baby milks will be phased out
gradually over a period of several weeks to allow parents time to
switch to alternative products.
Heinz will be communicating as widely as possible with parents
to alert them to the discontinuation.
For help and information parents and healthcare professionals
can call the Baby Careline on 0800 212991.